What Makes You Different?
The real value of any marketing system is the quality of the content beacuse on the Internet, CONTENT IS KING! Exceptional, peer-reviewed content automatically posted to your patients and prospects is the key to growing your business on the Internet.
EM4C offers the most comprehensive eMarketing solution for Upper Cervical Chiropractors found anywhere on the web:
- Every month we provide you a personalized upper cervical e-newsletter written by Upper Cervical Chiropractor, Dr. Paul Hambrick.
- We will autmatically configure and SEND the e-newsletter to all of your prospects and patients every month!
- Five professionally written and peer-reviewed Upper Cervical "Free Reports" you can use on your website to generate leads through a web-form.
- TWO monthly peer-reviewed Upper Cervical health and wellness articles for your use on your website, blog, Facebook page, or email campagin
- Everything done for you AUTMATICALLY so you can concentrate on the wellness of your patients!
Compare our features to other "email marketing" solutions and you'll begin to understand the exceptional value of the EM4C eMarketing system!
I’m not a computer geek, can I use EM4C?
Absolutely! We do the work for you.
Just like you, we like to educate our clients on WHY we do what we do, but you can be as involved (or uninvolved) in the process as you want to be. If you don’t have the skills, time, or desire to work your system, we will do all of the work for you—from setup to monthly email campaigns.
Will this take a lot of my time?
No! We take care of all the details from setup to launch. You simply provide us with some basic information up front and we will do all of the coordination to set up your system.
Then, every month, we will send you an email asking you to provide us with some information for your e-newsletter: the names of your new patients and last month’s trivia question winner, for example. This information should take just a few minutes a month for you to compile and send.
We will take care of producing and sending your e-newsletter and sending your monthly health-tip articles so you can concentrate on doing what you do best: taking care of your patients!
Sounds complicated. Is this for me?
eMarketing can be intimidating, but we take the guesswork and confusion out of Internet marketing. Remember, we are doing all of the work FOR you. That’s why we have partnered with some of the brightest minds in the upper-cervical community to provide you an unparalleled service opportunity.
This system is for ANY upper-cervical chiropractor who wants to grow their business and help more patients. We understand the unique marketing challenges for your specialty because we believe in what you are doing. In fact, every one of our staff and partners are either upper-cervical doctors themselves, or upper-cervical patients.
Sounds great, but I just don’t have time to learn all of this.
You don’t have to because we do all of the work for you. Of course, if you are computer savvy and want to get involved you certainly may, but our system takes the work out of eMarketing because we take care of the details for you. We will even coordinate with your current webmaster to install a web form on your site.
Sounds expensive.
EM4C is a bargain! Dollar for dollar, EM4C is much less expensive than most traditional marketing methods and provides a much higher Return on Investment (ROI).
Consider this: A typical direct mail can cost as much as $750 per month to reach 30,000 homes. These homes are generally chosen for their demographics such as income level and price of home. Even so, most direct mail marketers will tell you that you must put some kind of “coupon” or discount on the piece to attract the most prospects.
So what do you get for all of that money? At the end of the day you have:
- A prospect that is trained to expect a “deal” or a discount for your services
- A prospect that is not educated on your services
- A prospect that does not understand your value proposition
Even with these discriminators, a typical direct mail campaign will only generate ten phone calls—and that’s optimistic! How many of those prospects do you think will turn into long-term patients? Not many.
Under these conditions, your cost per lead can be as high as $250. It’s a shotgun approach at best.
Compare that to EM4C.
EM4C is about relationship. The fact is that your highest ROI on any marketing campaign is to your current patients because they already trust you and believe in your value proposition. If they refer their friends, neighbors, and colleagues to your practice, how much do you think your practice will grow over the next year? Well, let’s do some basic math: If you start with ONE patient, and every patient refers just two patients a month, how many new patients will you have in a year?
Here’s the answer…. 4096! Staggering isn’t it?
EM4C will help you build that solid referral base by consistent valuable communication to your current patient base.
But that’s not all… We will set up web-forms and use professionally written “free reports” to help you generate leads directly from the Internet. These leads are high-quality and have a much higher closing ratio because they were actively searching for YOU! In addition, you can use the EM4C system to automatically send education and marketing materials to those prospects.
Under this scenario, if you only received 10 leads a month from this service, your cost per lead can be as little as $45! And these prospects:
- Come educated about your services
- Understand your value proposition
- Are NOT expecting a “deal” or coupon…
Of course, your specific results will be based on a number of factors out of our control such as: your specific demographics, your level of competency, the level of care your give your current patients, and how hard you work at your marketing program…
Let us show you how we can help you set your marketing efforts on fire in 2010!
I don’t have a website, is this for me?
Yes and no. EM4C is a web-based independent system and does not require you to have a web-site.
That being said, if you don’t have a website, then you are really missing out on Internet marketing opportunities! You need to have a place to you’re your patients and prospects for more information.
We have partnered with Dr. Paul Hambrock to provide you with an Industry Leading website solution that will take full advantage of what EM4C has to offer! Email us at info@emarketingforchiropractors.com for more information on this exciting opportunity!
