I’m guessing it wasn’t through a newspaper ad or a direct mail piece. It was probably because someone else told you about it (perhaps even shared their experiences) and convinced you to give it a try...
It's All About RELATIONSHIP
The fact is, that direct-mail, newspaper ads, and so-called "advertorials" will never bring in the kind of long-term patient you are looking for.
We all know that there are people out there who just love to waste your time and those "traditional" marketing approaches only attract the tire-kickers, window-shoppers, and bargain-hunters
There is no more powerful way to spread the word about the miracle of upper cervical care than having a team of “evangelists” telling everyone they know about what YOU have done for THEM.
The truth is that the future of all marketing is based on building COMMUNITY....
If you're like most upper cervical chiropractors, you've built your practice around total wellness. That means that it is critical for you to establish a RELATIONSHIP with your patients. Your marketing should reflect that approach.
You need to energize your patient base and build a sense of community with them so that they are excited and enthusiastic about telling their friends, neighbors, family, and colleagues about YOU.
But it needs to be automatic because you don’t need anything else to do.
Every upper cervical doctor I know is trying to juggle running a business, attracting new patients, taking care of current patients, and trying to get the word out about upper cervical care, but it just seems that there just aren’t enough hours in the day to get everything done--and you absolutely do NOT need another thing on your endless “to-do” list!
Right?
Here’s great news: You have THE most powerful marketing formula in the history of human civilization at your fingertips right now; a combination of two elements so powerful that, if used properly, will act like a laser-guided-missile to attract new patients and grow your practice exponentially.
Here they are: YOUR CURRENT PATIENTS + THE INTERNET
So if you learned about Upper Cervical chiropractic care through a referral, and everyone you know learned about Upper Cervical care through a referral, why in the world are you trying any other method to get the word out about your practice?
What that means is your website is only a part of the overall process to attract, educate, and maintain new patients. It's all about RELATIONSHIP marketing... building a community and connecting with prospects so that your site is a place that is fully integrated into their online life.
You need an overall Online Marketing Strategy that will accomplish that. In other words, your online marketing must be part of a SYSTEM that consistently and automatically attracts prospects to your practice by building relationships and community with your patients and prospects.
An eMarketing SYSTEM
EM4C is not just an email marketing program. It's a comprehensive Web-based marketing SYSTEM designed especially for upper cervical chiropractors to coordinate campaigns and leads from your online marketing efforts.
Designed ESPECIALLY For Upper Cervical Chiropractors!
As an Upper Cervical Chiropractor, you have unique marketing needs and challenges. EM4C allows you to personalize send, manage and track professional email marketing campaigns to help differentiate your practice without a huge time or financial investment--giving you the marketing advantage!
In fact, EM4C's revolutionary marketing strategies have proven to increase lead capture over any other marketing or advertising source such as, newspaper, direct mail, email, PPC, radio, Yellow Pages, by more than 300%. EM4C also integrates with your website, Google Adwords, and Google Analytics, to capture and manage the leads that come from online sources, making lead management a breeze.
Timely, Relevant Content
Savvy Internet marketers know that creating quality content is the key to online marketing success. And our system has the content you are looking for... From peer-reviewed special "Free Reports" you can use to attract prospects to your website, to monthly health and wellness articles that you can use on your blog, Facebook page, website, or as email content.
The e-Newsletter
The heart of our system is a professionally produced, peer-reviewed, Upper Cervical Chiropractor monthly eNewsletter produced by upper cervical doctor and marketing expert, Dr. Paul Hambrick. We automatically personalize and send this to your patients and prospects for you every month using your EM4C account. You take care of your patients, we will take care of the rest!
You'll be amazed at how easy and beneficial it is to stay top-of-mind with your clients & prospects.
Automatic Follow Up
No matter how good your intentions, we are all terrible at customer follow up. But we're not alone: 48% of all sales professionals never follow up with a second call to a client. Yet, research shows that most sales are made on the fifth to twelfth contact. EM4C automates your follow up so that you never leave that prospect hanging again. What would that do to increase your patient base?
Tracking
One thing we've learned about marketing is that if you don't measure it, it never happened. EM4C automatically tracks all of your campaigns, open rates, forwards, unsubscribes, and link-clicks for every email you send to give you instant feedback on your marketing efforts. EM4C also easily integrates with Google Analytics and Google Calendar to track your emarketing campaigns and put reminders on your schedule.
Easy To Use
Think you have to be some kind of computer geek to use this system? Think again! EM4C is the perfect tool for upper cervical chiropractors who want to take advantage of all the Internet has to offer without breaking the bank or wasting your time. We've already done the work for you... Let us show you just how easy this system is to use! Click here for more information.
Lead Capture
Your website needs to be "sticky." What we mean by that is that you need to be able to capture the data on people who visit your website. If people call or come by your office you're sure to get their information, right? Your website is no different. Not capturing visitor data is like not answering your phones--disastrous! EM4C allows you to quickly and easily create Web forms and "free reports" so that you can capture that all-important visitor data.
EM4C lets you easily create automated marketing systems that send targeted email messages and ePostcards to each individual prospect as well as to current patients. Create the system once and then it's hands off, foolproof follow up! Perfect for current clients, website leads, even inactive patients can be set up on an auto-drip campaign.
